Editor's Note

Hello. This is the first edition of Pulse.

Pulse talks business. This is the magazine for people that do. Every edition is the “editor’s choice” of the NZ Business Connect (NZBC) community; we showcase the best ideas, we talk to the experts, and we interview the people who are out there, hacking it, right now.

Pulse is a serious, high end business magazine aimed at the managers, owners, and operators who make it all happen. We publish a new edition every quarter, and we’re filling each one with content designed to inspire and help you grow.

That means industry spotlights on organisations that are doing things differently, profiles on leading figures domestic and abroad, and an interest in the ideas that will shape tomorrow.

Pulse is an extension of NZBC, and takes the philosophy of “going beyond the business card” to the next level. When you attend an NZBC event you can put a face to a card, but with Pulse you can pin that face to a story. We want to foster real human connection, and there’s nothing more human than storytelling.

We all have stories that deserve to be heard, but getting them to an audience is difficult in the age of endless, instant media. What you need is reach, and reach is important to any business.

That’s why we offer a full advertising service. We’ll work with you on promoting the things that make your business stand out. We want to tell your story, and highlight the things that make it yours.

We want to take you back to glossy covers and sports sections with the help of a Hamilton-based digital marketing and public relations company, MediaPA. Pulse plans to bring back the virtues of old media, and have journalists writing the type of stuff that made the invention of the printing press a worthwhile R&D expense.

Social giving is, and will always be, an important part of how NZBC operates. By working with the Waikato Women’s Refuge and the Graeme Dingle Foundation, we hope to contribute not only to a thriving business network, but also a thriving nation at large.

Phillip Quay, the CEO of NZ Business Connect, puts it like this: “NZBC’s vision revolves around providing unmatched value through tailored networking opportunities, premium educational resources, and strategic connections.” We believe that Pulse embodies this vision, and we hope that you think it does too.

Here’s to the people that do.

Cheers,