Google’s Digital Dominance Leads to a New Product
Here’s how a game-changing AI product from a New Zealand company can Boost your SEO without relying on the titan of yesterday
By Sebastian Bezuidenhout
Since the rise of the search engine as a method to traverse the internet, people have been vying for a spot on the all-important first page.
Google, as the world’s most popular search engine, possesses very valuable real estate. They’ve been leveraging this position as the landlord of the digital sphere to great effect, so great, in fact, that a US Federal Court has recently ruled that Google’s grip on digital advertising constitutes a monopoly (NZ Herald, 2025).
Businesses can pay Google thousands a month to use their SEO services, and they’ve been able to get away with it because SEO is a necessary expense to any business. SEO relies on a great deal of labour, in many fields from data analytics and market trend forecasting, to content creation and social media visual design. The need for this varied, specialised labour is continuous, the market is always churning, and the competition never sleeps.
As someone who competes in said market, you probably know all too well the effects that our hyper-connected society has on both cortisol levels, and margins. Thankfully, as a reader of Pulse, and a member of NZ Business Connect, you have early access to the AI platform that is a game changer in the SEO world:
BoostSEO combines the technological edge of AI with more than 30 years of connections and network building in the real world.
Not only does BoostSEO do traditional SEO work for you, content generation, tracking market trends, backlinking, it also learns and evolve in real time, and distributes your SEO content to a network of industry specific partners who will get your brand to the top of the search page.
BoostSEO is connected to over 300 journalists in household-name publications, ensuring that any announcement, no matter how large or small, gets the publicity that it deserves. Media isn’t the only area that BoostSEO has connections in. Indeed, from finance to fitness, from Russell to Bluff, the whole country is at your fingertips. The world has already felt the impact of AI, with Berkeley calling the proliferation of the technology “a shift in the very fabric of our societies” (Berkeley Exec Ed, 2025). For some of our friends at NZ Business Connect, AI has already begun to change how they go about SEO.
BoostSEO has used its multi-channel approach to help leading Hamilton-based soil scientist Dr. Gordon Rajendram in his quest to improve farming efficiency and soil health.
The use of regular press releases across news and media websites has lifted Dr. Rajendram’s visibility, allowing him to fill multiple spots on the first page of Google for his field.
Phillip Quay, CEO of MediaPA, the company behind BoostSEO, has a firm belief in his product and the benefits it can provide to you and your team.
“It’s taken us 20 years to build. It’s the result of not just my career, but everyone who’s ever worked with MediaPA”, Phillip said.
MediaPA has decades of experience in digital marketing and SEO, and they know that the tides are shifting.
“BoostSEO is what we offer to our clients and network members because we believe in them, and they deserve to believe in us.“
Traditional SEO, such as backlinking and keyword optimization, is still important, but even search engines are incorporating AI to weigh and rank content. To remain stagnant is dangerous, there’s a reason why Ford doesn’t sell Model Ts anymore.
If you want expert SEO guidance, with the right tools, and the right connections, try BoostSEO.
