Augmented Reality (AR) is emerging as a transformative tool for businesses, offering immersive ways to engage customers and streamline operations. Unlike Virtual Reality (VR), which requires headsets and closed environments, AR overlays digital content on the real world, making it more accessible, convenient, and practical. Recent phenomena such as Pokémon GO have popularised the AR as a concept and set a stepping stone for the emerging technology into the world of businesses.

In Sales, AR provides interactive product previews that allow customers to visualise items in their environment before purchasing. Furniture retailers like IKEA already use AR apps to reduce purchase uncertainty and returns. Brands can also integrate AR into packaging, enabling consumers to scan a label for recipes, tutorials, or promotional games, extending engagement beyond the shelf. Combined with AI tools such as Synthesia AI, businesses can go a step further: pairing interactive 3D product models with AI- generated video explainers that highlight features or benefits. This dual approach enhances user engagement, boosts online visibility, and strengthens consumer trust.