A new player has entered the SEO landscape, transforming how businesses approach content visibility.

Generative engine optimisation (GEO), fuelled by the evolution of AI-powered search engines, is the driving force behind this shift and Hamilton- based Total Digital Marketing is leading the way in its implementation.

GEO focuses on aligning your content with the needs of generative AI, which goes beyond simple keyword matching to understand context and user intent. For your business, GEO offers a powerful way to enhance your content creation and improve your search engine visibility.

GEO improves visibility on AI-driven search engines like Google’s new Search Generative Experience (SGE), also known as AI Overviews, unlike traditional search engines, which focus on optimising content for rankings based on keywords and backlinks, GEO targets AI search engines that generate detailed, context-rich responses to user queries.

In GEO, AI and machine learning play important roles. These technologies analyze vast amounts of data, including user intent and contextual relevance, to generate comprehensive answers. For example, when a user asks a complex question, AI search engines use machine learning models to provide a detailed, accurate overview, rather than just listing relevant links as traditional search engines do.

GEO is all about aligning your content with how AI-driven search engines generate responses.