How BizwebCRM Is Transforming ROI for New Zealand Trade and Service Businesses
BY PHILLIP QUAY
One of the most significant challenges facing small to medium-sized trade and service businesses is lead management. While many companies successfully generate enquiries through various marketing channels, the conversion of these leads into customers often falls short due to delayed follow-up, inconsistent processes, and resource constraints.
The team at Business Web Solutions has developed a systematic approach to address these operational inefficiencies, achieving measurable improvements in client revenue and return on investment through their development & implementation of BizwebCRM.
From Good Intentions to Genuine Results
Founded by Steve Fallon, a sales veteran with over 30 years of high-end experience (including closing a $50 million defibrillator contract), Business Web Solutions has cracked the code on what local Kiwi businesses really need: not just leads, but a system that turns those leads into loyal clients & customers while you sleep.
Using BizwebCRM, they've helped clients achieve returns that sound almost too good to be true. One startup went from zero to over $1 million in just 10 months, ultimately selling for a significant sum. The new owner? On track for $2 million this year using the same system.
But perhaps even more impressive is what happened when Business Web Solutions took over a South Island client's Facebook advertising. By restructuring their ad strategy and implementing smart automation, they slashed the cost per lead from $12 down to just $0.70 over 13 months. The payoff? A record-breaking September with over $400,000 in new business, their biggest month ever.
The Secret Sauce: Systems That Actually Work
Here's what makes BizwebCRM different from the dozens of marketing tools gathering digital dust in your bookmarks folder: it combines multiple powerful features into one seamless system that works around the clock.
The platform uses AI to conduct gap analysis for SEO, showing you exactly where you rank compared to competitors and what it takes to reach that coveted first page of Google. Because let's face it… Getting found online is only half the battle. Once someone lands on your website, what happens next?
That's where BizwebCRM steps in, engaging potential customers instantly through your website, social media, and even SMS. These aren't clunky automated responses that frustrate people; they're sophisticated conversations that qualify leads, answer questions, and book appointments while you're focused on delivering excellent service to existing clients.
Time Is Money - And You're Getting Both Back
The real magic happens in the follow-up. Business Web Solutions creates templated, personalised sales processes that maintain that human touch without requiring you to manually chase your leads every step of the way. Quick follow-up isn't just a nice-to-have; it's the difference between winning and losing business to your competitors.
For trade and service-based businesses with three or more staff who aren't maximising their marketing spend, this system eliminates the three biggest pain points: inaccurate audience targeting, lost leads, and manual follow-up nightmares.
The goal? Steve says it's making everything "as smooth as a gravy sandwich" before, during, and after the sale. Because when your systems work seamlessly in the background, you can focus on what you do best: delivering exceptional service that keeps customers coming back and referring others.
That >5x return on investment isn't just a number; it's what happens when the right technology meets deep sales expertise and a genuine understanding of what New Zealand businesses need to thrive.
Connect with Steve for a chat about getting these results for your business - book your call here
Client to start-up to $1.14m sales in 10 months using BizwebCRM Software and sales process.
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